Millcreek wants fewer billboards, but their new plan is a bit of a mixed bag. While the goal is to reduce the total number of signs, some areas could see larger, more prominent billboards allowed.
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Businesses that rely on billboards might see changes in where and how big they can advertise, potentially impacting their marketing costs.
The city and residents who prefer less visual clutter will benefit from fewer signs, though some advertisers might benefit from larger ad spaces.
Residents who dislike large, intrusive billboards could be negatively affected if bigger signs are allowed in their neighborhoods.
Millcreek approves another digital billboard in their new 'pedestrian-oriented' city center - What's going on? Building Salt Lake
Millcreek plan could mean fewer billboards around town. But there’s a catch. The Salt Lake Tribune