Orem is launching a new branding initiative to position itself as 'Family City USA.' This marketing push aims to attract families and highlight the city's appeal.
At a glance
Declining — being discussed less frequently. 0 mentions in the last 30 days.
Expect some city funds to be spent on marketing materials and campaigns to get the word out.
Families looking for a place to live or visit will benefit from a clearer picture of what Orem offers.
No groups negatively affected
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